Over-the-Top Video On one level, it’s neither surprising nor inappropriate that the broadcast networks would try to block Google TV from accessing their free streamed content at this point. Google is looking to build a new business for itself, after all, by leveraging the network’s content and it makes perfect sense that the networks would want to secure a piece of that action before getting with the program. Striking now, moreover, when almost no one has Google TV yet and there’s no risk of angering a large number of viewers with the black out, is simply smart tactics on the networks’ part. Their leverage with Google will only diminish with time and the growth of Google TV users.
Yet on another level, there is something fundamentally untenable in the networks’ whole posture. While it might make sense for the networks to want to carve out a piece of Google’s future TV ad revenue for themselves, their real issue with Google TV concerns their relationships with incumbent service providers. Cutting a deal with Google for a piece of the ad pie isn’t going to resolve that deeper problem. Read More »