Starting today, anyone who buys Disney Pixar’s “Toy Story 3″ special edition 3-disc set at Walmart will automatically get access to a digital copy of the movie via Vudu, the Walmart-owned streaming service, at no extra charge. With Vudu’s announcement last week that its streaming app will now be available on PCs and Macs via Boxee’s free media center, Walmart customers will be able to watch “Toy Story 3″ from anywhere with a broadband connection.
If the scheme sounds familiar to supporters of UltraViolet, the industry consortium formerly known as DECE, it’s because the Disney-Walmart “Toy Story” offer is strikingly similar to one of the hypothetical use cases UltraViolet president and Sony Pictures exec Mitch Singer likes to serve up to illustrate the promise of UltraViolet’s buy-once-play-anywhere vision: buy a Blu-ray Disc at Best Buy, get a rights token in your cloud-based UltraViolet “locker” conferring permission to stream the movie to any UltraViolet-compliant device you’ve registered to your UltraViolet “domain.” Read more »


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