Measuring mobile marketing

I had the opportunity to lead a panel discussion at the DigiDay: ONMEDIA conference last week, on mobile marketing metrics. The panelists were Jami Lawrence of Publicis Modem, James Citron of Mogreet, and Carly Miller of Media Storm. A video of the panel is embedded below. You can also find links to videos of the rest of the panels at the day-long event at UStream.