VOD So the studios apparently have decided to hold hands and all jump together into a 60-day, premium VOD window, much to the dismay of theater owners. It’s an old trick the studios have used in the past, particularly in the early days of the home video business when they were about to do something they knew Wal-Mart or, back in the day Blockbuster, wasn’t going to like, such as move up the pay-per-view window or squeezing the video rental window.
The idea was to minimize the potential backlash against any one studio by an aggrieved buyer by presenting a consistent — if carefully un-colluded — front. In this case, Warner Bros., Sony, Universal and 20th Century Fox have each decided to support an initiative by the cable and satellite industry dubbed Home Premiere, beginning sometime around the end of April. Read More »