3D In the 1950s, 3D cinema was supposed to save moviegoing from the ravages of newfangled television techology. But it turned out to be a classic gimmick: a technological response to what was really a market problem. Consumers
weren’t choosing TV over the movies because movies lacked spectacle; they chose it because it filled the need for casual entertainment in the convenience of their living room. If moviegoing was to compete with television it would have to be with more compelling product, not more spectacle. Read more »





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