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NBCU Will Use Super Bowl XLIX Free Live-Stream to Promote Pay-TV Online Services | Concurrent Media
NBCUniversal will launch an 11-hour free digital video stream — centered around live coverage of this year’s Feb. 1 Super Bowl — in a bid to get users to log in to its “TV Everywhere” services across its broadcast and cable portfolio the rest of the year. via NBCU Will Use Super Bowl XLIX Free Live-Stream