The customization play is Reuters’ effort to meld niche and mass media into a consumer-facing news product (its core business is a global news wire). Individual user’s mobile news feeds will be tailored to their location and usage data, and allow them to customize their own feed to topics and preferred length of video. For those who prefer the mass approach, live streaming feeds and VOD are on the menu.
via Reuters’ new video service takes a personal approach » StreamDaily.