Cable-TV Desperately Searches for Ways to Stop the Cord-Cutting

For cable-TV operators, Apple’s entrance into online video, the so-called “over-the-top” TV services, may be the most alarming sign yet that they need to change their decades-old business model.

“We may be at a proverbial tipping point,” says Blair Westlake, a former chairman of Universal Television and former Microsoft (MSFT – Get Report) vice-president who oversaw licensing of movies and TV shows for its Xbox gaming console. “Little by little, consumers can start to cobble together their own viewing option.”

via Cable-TV Desperately Searches for Ways to Stop the Cord-Cutting – TheStreet.