Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views

Adweek has learned that Google will be rolling out a TV ad-tracking system similar to the technology used to measure ad views online, giving the company a more accurate idea of how many people are watching the ad inventory it sells in Kansas City than traditional panel measurement ever could.

via Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views | Adweek.