As the popularity of streaming services like Netflix, Hulu Plus and Amazon Prime Instant Video has increased, so has video viewing on gaming consoles. For example, 51% of Xbox One users watch video-on-demand and online subscription video on their systems, up from only 26% of Xbox 360 users in 2010, with Sony platforms showing a similar trend.
via Nielsen: Video and TV usage skyrockets on gaming consoles | Media Analysis | Business.