The panelists at Monday’s NAB panel session "Constant Cravings: Using OTT to Win the Next Generation of Viewers" offered a diverse mix of views and perspectives. They agreed on at least one thing, however: a general distate for the acronym OTT.
Mark DeBevoise, executive VP and GM of news and sports for CBS Interactive, said "it sounds pejorative." Plus, he added, "technically, it should be ‘under the bottom,’ not ‘over the top.’" Agreed Darcy Antonelis, the longtime ex-Warner Bros. exec who joined Vubiquity as CEO in 2014, "We really should come up with a new phrase. It’s up there with ‘synergy’ in terms of being one of those words…"
Semantics aside, the session was a substantive tour through a range of issues affecting (apologies) OTT players.