Connective Media Turns Sports Into A Global Commodity

For generations, a sport’s popularity has revolved around television rights and access. However, with the growth of connective media, the television-centered paradigm is shifting fandom and viewership into the digital space, which means fans are able to control how they engage with events, organizations, and personnel in real time.

via Connective Media Turns Sports Into A Global Commodity 04/17/2015.