TV is still TV but how it’s being delivered is changing. By the end of this decade, 10 percent of the world’s homes will have a device that can deliver streaming film and television content on-demand, according to research published this week by technology research firm Ovum.
Devices that deliver TV and film content on-demand, known in the industry as over-the-top or OTT devices, can already be found in 6 percent of the world’s households. As that percentage climbs to 10 percent by the end of the decade, the number of people subscribing to at least one streaming video- on-demand service will pass 180 million. More than 100 million people will subscribe to a streaming video-on-demand service by the end of this year, according to Ovum’s report.
100 Million People Streaming Video On Demand Worldwide: Have We Reached A Tipping Point?.