If the shift to Internet TV can be said to represent something of a modern-day Gold Rush, the wave of prospectors scrambling to strike it rich includes companies like Crackle, Sony Picture Television’s Web TV site that made its first standalone pitch to advertisers this week. As part of that presentation, Crackle also teased an extensive lineup of original programming – the implication being that the space already dominated by heavyweights like Netflix and HBO still has room for upstarts armed with fresh content.
via Netflix vs. Hulu vs. Crackle: TV streaming battle heats up | BGR.