With all the buzz on OTT TV and the increasing use of mobile devices to stream video content, will the TV as a device lose its value proposition and be no longer relevant in our homes? The answer to this is simple.
Yes, the TV in its traditional sense is losing its relevance, BUT in its place a new TV has started to emerge. Though most people will just refer to the new TV as the delivery of TV content in digitalized format – and hence the term Digital TV, the real new TV goes beyond format and resolutions. It is poised to redefine everything we know about this half-century old service – from content choices to viewing habits to how we buy and where we access our content.