ComScore, CIMM Unveil Cross-Measurement Results

A consortium of big media companies has joined forced with online measurement giant comScore to produce cross-media measurement techniques to track their combined audience across different channels and devices. This week comScore revealed the first installment of data from the multiplatform measurement initiative.

The wide-ranging syndicated measurement product aims to capture unduplicated reach for audience exposure to video, audio, as well as static and interactive content and ads across screens, according to Coalition for Innovative Media Measurement CEO and managing director Jane Clarke, including delivery across both linear and time-shifted TV, radio, computers, smartphones, and tablets.

via ComScore, CIMM Unveil Cross-Measurement Results 04/28/2015.