In a survey conducted by Advertiser Professionals and sponsored by the Interactive Advertising Bureau, marketers and agency executives feel original digital video will become as important as original TV programming within the next three to five years.
Accordingly, marketers and agency executives expect to see their digital video ad budgets increase over the next 12 months, says the second annual Digital Content Newfronts: Digital Video Spend Study, with more than 68% of 305 buy-side executives feeling there will be a greater investment in digital video from rising advertising budgets in 2015, as those budgets shift away from broadcast and cable television.
via IAB study: Digital video to equal TV’s importance by 2020 » StreamDaily.