How Hulu’s Smaller Distribution Is An Advantage 

AMC had been the poster child for the way Netflix can help make a slow burning serial drama into a hit by luring fans to binge on old episodes and then tune into current ones on the air. But in its most recent deal, for shows it owns like “Walking Dead” spinoff “Fear the Walking Dead,” AMC went with the smaller Hulu instead.“In looking for an SVOD partner we considered the many options available to us,” he told analysts. “We took many factors into account including economics, territories, as well as the impact of the particular SVOD outlet on our linear experience.”

Source: How Hulu’s Smaller Distribution Is An Advantage – CMO Today – WSJ