Sports leagues across America are watching the evolution of Periscope and its ilk closely, but seemingly no one wants to be the first to either ink deals with the new service or take action. “Besides protecting the broadcasting rights, most sports leagues want to make sure a service like Periscope isn’t building up its business on the back of their content,” said a national American sports league executive with direct knowledge of the matter. “Once they become established, who knows, maybe we’ll do a deal with them. Everybody’s waiting to see how everybody else reacts.”
Source: What do Periscope and Meerkat mean for broadcasting copyright? | Technology | The Guardian