When it comes to OTT and advertising, that nascent sector could used some fueling. The sector represents a confusing mishmash of outlets offering small pieces of the puzzle to advertisers, ranging from pay-TV providers to media companies to TV manufacturers to OTT device companies like Roku–which all have some access to TV app ad inventory. ”It’s confusing and scattered,” said Darcy Bowe, vp, media direct, Starcom MediaVest. “There is no one place with scale.”
Source: What Verizon’s AOL Acquistion Might Mean For OTT Advertising – CMO Today – WSJ