The group has a new name, a new logo and new members (all the broadcast networks, for the first time), but the same goal as the CAB: providing advertisers with the most current insights about premium, multiscreen TV content. By working together, VAB members hope to provide advertisers a single source for the best research and insight on video advertising, including primary research on the impact of TV advertising.
Source: Broadcasters, Cable Companies and MVPDs Unite for Video Advertising Bureau | Adweek