AT&T’s “Sponsored Data” program already charges businesses, often in the ad industry, for the right to deliver services without counting against customers’ mobile data caps. AT&T could potentially charge online video streaming services for exemptions from the caps imposed on AT&T home broadband subscribers as well or exempt its own online services from caps.
Though AT&T doesn’t appear to have done this yet, the company this week asked the FCC to make sure it’s allowed to do so. AT&T’s request came after a group of companies and consumer advocacy organizations asked the Federal Communications Commission to prevent AT&T from granting data cap exemptions.
Source: AT&T wants to choose which online video services count against data caps | Ars Technica