Showtime is launching an internet TV service that will offer access to its back catalog, its current selection of movies, and live streams of its network for $10.99 per month. The service launches on Sunday, July 12th, and it’ll first be available through the Showtime app on the iPhone, iPad, and Apple TV; subscribers can also watch online. Unlike HBO, Showtime isn’t giving the service a new name — it’s still just Showtime. With its price significantly below the $14.99 per month of HBO Now, Showtime certainly has a compelling argument for choosing its service, although it still has an uphill battle: its series aren’t anywhere near as addictive. A 30 day trial will be offered for new customers.
Source: Showtime undercuts HBO with $10.99 stand-alone streaming service | The Verge