Major labels Universal Music Group, Warner Music Group, and Sony Music Entertainment are putting heavy pressure on Spotify to limit their free access window to three months. And now we know why: according to data just shared by executives at the Big Three with Billboard, 69% of Spotify premium subscribers make the decision to convert from free within 90 days.
Source: 69% of Spotify Subscribers Make Their Decision Within 90 Days – Digital Music NewsDigital Music News