Following last year’s catastrophic decline in television ratings, studio executives who were biting their nails in anticipation of a turnaround — or a miracle — should brace themselves for more disappointment. May was yet another challenging month for the TV industry, with ratings down considerably across various broadcast and cable networks, according to new research from MoffettNathanson. Declines were seen in both prime-time and total-day viewership, and if there’s a light at the end of the tunnel, it’s not visible yet.
Source: Broadcast And Cable TV Ratings Keep Declining: Viacom, A&E Struggles Underscore Industry In Flux