Longer Form Videos Catching On With Mobile Users 

According to a new survey by the Interactive Advertising Bureau (IAB), “Mobile Video Usage: A Global Perspective,” 30% of total respondents said they watch videos that are 5-minutes or longer on their phones daily or more frequently. Even longer programming, such as movies and full-length television show episodes, are also viewed by audiences on mobile devices

Source: Longer Form Videos Catching On With Mobile Users 06/17/2015