To promote summertime drinks on its menu, the Dublin, Ohio-based brand’s team has built a promotion—anchored by webcam technology and a microsite—that will let popular YouTube duo Rhett & Link chat with fans in real time. When people visit the microsite, they will be asked questions about their favorite colors, music and food.
Source: Wendy’s Enlists YouTube Stars Rhett & Link to Put a Twist on Livestreaming | Adweek