Those Product Recommendations Just Don’t Compute

Defective algorithms are making it increasingly difficult to function in everyday life. With data in hand about our past purchases and product ratings, many companies now use these mathematical formulas to determine our supposed likes and dislikes. They use algorithms to guess what films we’d like to watch, what music we’d like to download, what cities we’d like to visit and what gifts we’d like to give. The streaming-music service Spotify is just one gigantic algorithm.

Source: Those Product Recommendations Just Don’t Compute – WSJ