Nielsen Pushes Toward ‘Total Audience’

The inaugural set of “Preferred Platform Partners” includes BrightRoll, DoubleClick, FreeWheel, Moat, RocketFuel, TubeMogul, Tremor Video, Viant and Videology. Other ad tech platforms can apply, but must meet certain requirements for tagging, reporting and server connections.

Source: Nielsen Picks A Pack Of ‘Preferred Platform Partners,’ Pushes Toward ‘Total Audience’