As Viewers Migrate To Mobile, Data Helps ESPN Gauge ‘Total Audience’

ESPN hired its first global data officer last week, The Weather Company’s Vikram Somaya, to evaluate ways data can improve content development and marketing effectiveness.Besides data, the word “automation” is increasingly entering sales conversations – ESPN last winter experimented with its first programmatic auction on select “SportsCenter” inventory.

Source: As Viewers Migrate To Mobile, Data Helps ESPN Gauge ‘Total Audience’