Why Sony decided to jump into streaming video

Streaming services are all starting to look the same: a bundle of channels — some you want, some you don’t — slightly slimmer and cheaper than what you get from cable. But this week, Sony started to break the mold by offering something consumers have long clamored for: an easy way to subscribe to channels on an a la carte basis.

Source: Why Sony decided to jump into streaming video, and where it’s going next – The Washington Post