According to new research from Standard Media Index, about $1.1 billion in national TV spend was rerouted to digital, of which a staggering 87%, or $960 million, was plundered from broadcast. SMI tracked agency investments over a nine-month period spanning October to June, an interval that more or less corresponds with the broadcast calendar.
Source: Digital Media Last Season Siphoned $1 Billion from TV | Media – Advertising Age