The rise of ad blocking online has worried marketers and web publishers alike, but even TV networks are having to confront the disruptive technology as it strips commercials from their streaming video players. Consumers can install AdBlock software on their Chrome web browsers, for example, to eliminate both pre-roll and in-show commercials from full episodes of network shows on NBC.com, ABC.com and Fox.com.
Source: TV Networks Confront Ad Blockers Erasing Commercials Online | Media – Advertising Age