This month signifies the beginning of a new football season and the eve of the baseball playoffs — a reminder that traditional ball sports continue to dominate regular television and cable. But on the computers and mobile phones where young people increasingly spend their time, there is a parallel world where so-called action sports like surfing, skateboarding and snowboarding have more viewers and influence.
Source: For Online Sports Videos, the Action Is No Longer on the Field – The New York Times