WPP CEO Martin Sorrell: ‘Measurement Is Dysfunctional’ 

The current media measurement system is need of an upgrade, especially as marketers continue to shift ad dollars to digital platforms, said WPP Chief Executive Martin Sorrell.“Measurement is dysfunctional,” Mr. Sorrell said, speaking at the Goldman Sachs Communacopia conference in New York on Thursday.

Source: WPP CEO Martin Sorrell: ‘Measurement Is Dysfunctional’ – CMO Today – WSJ