According to Instagram CEO Kevin Systrom, music has become a very important aspect of the photo-intensive app, which is exactly what’s happened on other social networks like Twitter, Facebook, and Vine. “We never knew music would take off in the way it did but now 25% of our top [most followed] accounts are music related,” Systrom told BBC’s Newsbeat. “We realized there’s this whole community of interesting bands and musicians on Instagram so that’s what the [@music] account is all about”.
Source: 25 Percent of Instagram’s Top Accounts Are Music-RelatedDigital Music News