Forrester: Half of Consumers Under 32 Won’t Pay for Cable by 2025

An online survey of 32,000 U.S. adults found that 76 percent subscribe to cable. Of the 24 percent who don’t pay for cable, 18 percent are cord-nevers—people who have never paid for a cable subscription—while 6 percent are cord cutters, meaning they have canceled their cable subscriptions. The report notes that this year, digital cord-nevers have surpassed cord cutters and represent “the next stage of evolution in TV viewing.”

Source: New Study Says by 2025, Half of Consumers Under 32 Won’t Pay for Cable | Adweek