Nearly nine out of 10 U.S. pay TV subscribers—86 percent—want a single app for all of their video watching, according to data from Altman Vilandrie & Co.’s sixth annual survey on consumer video habits. The survey also revealed that 70 percent of consumers have not downloaded any network or cable channel apps, even as they continue to be inundated with more streaming video options.
Source: Survey Says: 70 Percent Don’t Use TV Apps | TvTechnology