As more of the electorate consumes election-related content and advertising via digital media — and particularly digital video — the campaigns and content providers who are embracing ad tech now to reach them will be the big winners next November. For the upcoming 2016 election cycle, digital advertising will garner an estimated $1 billion — up from a mere $22 million in 2008. The video segment will likely reap much of this revenue, following overall digital media spending trends.
Media +Technology Intelligence
