Sony signs YouTube star with 1.3bn views to develop original web music series 

Sony Music Entertainment has struck a partnership with YouTube star Kurt Hugo Schneider to develop a new original series for digital video. The move promises to ‘bring together one of the world’s biggest YouTubers with some of the planet’s hottest recording artists for exciting, never-before-seen musical creations’.

Source: Sony signs YouTube star with 1.3bn views to develop original web music series – Music Business Worldwide