People familiar with Sandberg’s pitch say that she’s trying to promote the reach of Live, which opened up — to celebrities first — last summer, and is now a focus for CEO Mark Zuckerberg and thus the rest of the company. In the near term, she’s trying to sign up a small group of test subjects — one source thinks she’s looking for about 100 — to start actively using the service on a regular basis, and to give a subset of that group some kind of payment for doing so.
Source: Facebook May Pay Celebrities to Use Live Streaming Service | Re/code