Streaming back-seasons has been found to have a positive impact on current broadcast TV shows, says research from Symphony Advanced Media. Drawing a key conclusion about its research, the analyst that passively measures integrated cross-media consumption said that even though streaming platforms might concern broadcast TV companies, its data shows that a gain of up to 11% of new viewers of the current season are earned in the early weeks a programme is on air, due to back-viewing.
Source: Streaming sources boost broadcast TV viewership | Media Analysis | Business