Movies Aren’t Main Motive in Comcast’s Pursuit of DreamWorks Animation

Comcast Corp.’s talks to purchase DreamWorks Animation SKG Inc., the studio behind “Shrek” and “Kung Fu Panda,” are about everything except the movies, people familiar with the deal discussions said. The potential $3 billion-plus acquisition is meant to accelerate consumer products and theme-park businesses and expand synergies between film and television at NBCUniversal, the Comcast-owned entertainment conglomerate, those people said.

Source: Movies Aren’t Main Motive in Comcast’s Pursuit of DreamWorks Animation – WSJ