Twitter Looks to Video to Increase Advertising Sales 

The company launched video ads last year that start rolling while muted as users scroll through their timelines. The company said advertisers are waiting for Twitter to roll out improved tools to target users and measure performance. Twitter expects to release those tools in the fall, around the time it will begin live-streaming the first of 10 National Football League games.

Source: Twitter Looks to Video to Increase Advertising Sales – WSJ