In a Paley Media Council conversation with CNN’s Brian Stelter, Plepler pointed to the buzz HBO got from Beyoncé’s “Lemonade” video premiere; the emergence of once-left-field hits like Game of Thrones, Veep and Girls; and upcoming daily content from Jon Stewart and Vice. While the latter, plus Bill Simmons and Sesame Street, are ticketed for HBO Now, Plepler noted that “less than 1% of subscribers” to traditional bundles including HBO have cut the cord and opted for HBO Now.
Source: Plepler: Less Than 1% of HBO Now Subscribers Cut Cord | Broadcasting & Cable