When the Cupertino-based company first launched its streaming platform, it burst out of the gate with incredibly lofty goals. According to one report, those working on Apple Music established that it was going to reach 100 million subscribers, no matter what. Apple is facing a number of challenges in reaching that nine-figure mark, and it is worth considering if that number was perhaps too ambitious, and entirely unrealistic, for the near future.
Source: Was Apple Music’s Initial Goal Of 100 Million Subscribers Too Ambitious? – Forbes