Viacom has laid out five points of discussion for Tuesday’s presentation: TV, measurement, marketing science, brand content creation and fan delivery. Not surprisingly, the company’s suite of ad products like Viacom Vantage and two of its recently launched products, fan affinity tracker Viacom Viewprint and the Echo Social Graph, which measures effectiveness of custom content across social media, will take a starring role in the presentation. But the company has a broader vision for the event.
Source: Viacom Presents First-Ever Datafront to Improve the Business of Buying TV | Adweek