Snapchat, Known for Ephemera, Proves Its Staying Power With Videos 

26snapchat-3-master180Snapchat’s effort helped expand viewership for the Olympics, which hit a 16-year prime-time ratings low on NBC. And it provided a glimpse of why the company could one day compete with television for audiences and advertising dollars.

Source: Snapchat, Known for Ephemera, Proves Its Staying Power With Videos – The New York Times