The results, which are based on an online survey of 1,119 U.S. customers, estimates that pay-TV providers could lose about $1,248 per cord-cutter annually. That’s because the average cord-cutter saves $104 a month—about 56% of their bill—from dropping cable TV.
Source: Cord-Cutting Could Cost Pay TV Industry $1 Billion in a Year, Study Says – WSJ