Sports now account for 40% of pay-TV programming cost, SNL Kagan says 

Sports programming now costs pay-TV consumers an average of $18.37 a month and accounts for 40% of programming costs for cable, satellite and telco video providers, according to SNL Kagan stats published by the Los Angeles Times Monday.

Source: Sports now account for 40% of pay-TV programming cost, SNL Kagan says | FierceCable